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The Stones of The Revelation Painting

The 12 Stones of The Revelation Painting with a suprising mystery revealed for humanity!

Chrysolite-Stone Seven-The Division Line

In anticipation of controversy about this stone and its modern color and shared meaning, I thought is was important to look up the origin of the name and discover the historical changes which have occurred.  Chrysolite means “golden stone”; Greek chrysos = golden or yellow plus lithos = stone in Greek.  For the purpose of The Revelation Painting, that color definition is correct and the reason it is correct will be revealed closer to the release of the painting.

If you have been keeping up with the previous stones, so far you would have learned that the “crown” of God’s New City “shines like the sun” and is “like a Jasper stone, as clear as crystal”.  After that magnificent crown of absolute shining, glory (as God is notorious for making some things in his own image), you would have also seen that the stones to follow were the second and most important thing that we should NEVER forget, that Jesus shed his blood for us.

Where the stones are placed, and by their fading color it is as though blood started easily and then became the reddest as seen in the red Emerald.  The stones which followed made it visually apparent that the blood began to fade away until we arrived at the orange color of Sardius.  That message is complete.  We are now flowing into another mystery and Chrysolite is the mark of that division line.   

Origin: Blackhead Quarry, Dunedin, Otago, South Island, New Zealand Sample size: about 2 mm crystal Sample owner: Vic Cloete

Mineralogists categorize Chrysolite and Peridot under the one species: Olivine.  Numerous colors are included within the clear to green ranges but the general consensus is the colors of Olivine vary from light straw yellow, gold-yellow, to yellowish-green, are known as Chrysolite ; and the deep yellow-green, is called Peridot.  The chrysolite is the “golden stone” of the ancients, and was at one time considered of very great value, even more than a diamond.  

Chrysolite is the seventh stone, seven is known as God’s number, and as you will see it is a division line between two important messages hidden within the structure of The New City and the city’s true meaning.  Coming across some information I have yet to find again, I originally and mistakenly learned that Chrysolite was a Beryl which I have found recently to be untrue.  I believe the mistake was made when confusion occurred between Chrysolite and Chrysoberyl.  

This magnificent specimen photo was borrowed from: of the Fukang (meteorite); The Fukang meteorite was found in the mountains near Fukang, China in 2000. Pallasites are a type of stony-iron meteorite with beautiful olivine crystals.


CHRYSOLITE, is transparent variety of olivine.  The true chrysolite of the modern mineralogist is a magnesium silicate.  Certain kinds of topaz, from the Schneckenstein in Saxony, are known as Saxon chrysolite.  The transparent yellow chrysoberyl with a ” brilliant” cut can and has be mistaken for a yellow diamond.  This gem is also often mistaken for the chrysoberyl.   The name, earlier in time was used for yellow varieties of tourmaline and topaz.

The Healing Power of Chrysolite:  Said to increase strength & physical vitality and protects against nervousness.  Said to protect wrist, lungs, and the upper respiratory system including the sinuses from infection, injury and illness.  It is also known to protect the adrenal glands and the liver.  For emotions, it helps to protect feelings of sadness caused from another, or insult and calms anger by decreasing negativity, as well as helps sleep.  Psychologically to reality, it is said that the stone, similar to Peridot has the ability to make dreams a reality and attract love to its wearer.  The green of the stone attracts wealth.   

Chrysolite is harder than glass, but not as hard as quartz. The finest specimens are noted to come from Egypt and from Brazil.  The stone is commonly found in certain volcanic rocks and as noted in the meteor photo above.  Other localities where the stone can be found include, but is not limited to:  Burma, Ceylon, Australia, China, Pakistan, Norway, and USA (Arizona, Colorado, Hawaii, and New Mexico).  Very large crystals have been found in Myanmar and in the Minas Gerais in Brazil.  


Brazil covers nearly half of South America and is the continent’s largest nation. It extends 2,965 mi (4,772 km) north-south, 2,691 mi (4,331 km) east-west, and borders every nation on the continent except Chile and Ecuador. Brazil may be divided into the Brazilian Highlands, or plateau, in the south and the Amazon River Basin in the north. Over a third of Brazil is drained by the Amazon and its more than 200 tributaries.

Minas Gerais

El estado más grande del productor sureste y principal productor de café y de leche del país, Minas Gerais es conocida por el patrimonio de la arquitectura y el arte colonial conservado en ciudades históricas como Ouro Preto y Tiradentes. En el sur, los puntos turísticos son los ranchos hidro minerales, tales como Caxambu, das Letras de São Lourenço e São Tomé -, Monte Verde y los parques nacionales de Ibitipoca y de Aiuruoca.


Minas Gerais the third largest state in Brazil

Religion in Brazil is remarkable both in its high adherence level compared to other Latin American countries as well as its diversity. Since 1889, when the Brazilian Constitution was set forth, Brazil ceased to have an official religion. The Constitution guarantees absolute freedom of religion. Over seventy percent of the population declared themselves Roman Catholic in the last census (2000).

However, there are many other religious denominations in Brazil. Some of these churches are the: Protestant, Pentecostal, Episcopal, Methodist, Lutheran, and Baptist. There are over a million and a half Spiritists or Kardescists who follow the doctrines of Allan Kardec. There are followers of The Church of Jesus Christ of Latter-day Saints, small minorities of Jews, Muslims, Buddhists and numerous followers of Candomble and Umbanda.

Brazilian religions are very diversified and inclined to syncretism. In recent decades there has been a great increase of Neo-Pentecostal churches, which has decreased the number of members to both the Roman Catholic Church and the Afro-Brazilian religions.  About ninety percent of Brazilians declared some sort of religious affiliation in the most recent census.


And for the color lovers of the world, here is an excellent site about Brazil, the culture and historical Brazilian Carnival!  

The Carnival of Brazil, properly spelled “Carnaval” in Portuguese, is an annual festival in Brazil held forty days before Easter. On certain days of Lent, Roman Catholics and some other Christians traditionally abstained from the consumption of meat and poultry, hence the term “carnival,” from carnelevare, “to remove (literally, “raise”) meat.” Carnival celebrations are believed to have roots in the pagan festival of Saturnalia, which, adapted to Christianity, became a farewell to bad things in a season of religious discipline to practice repentance and prepare for Christ’s death and resurrection.  

Rhythm, participation, and costumes vary from one region of Brazil to another. In the southeastern cities of Rio de Janeiro and São Paulo, organized parades led by samba schools are influenced in aesthetics by Venice Carnival. Those official parades are specific to be watched by the public, although minor parades (called blocos) allowing participation can be found in other cities. The northeastern cities of Salvador, Porto Seguro and Recife have organized groups parading through streets, and public interacts directly with them. This carnival is heavily influenced by African-Brazilian culture. Crowds follow the trio elétricos floats through the city streets. Also in northeast, Olinda carnival features unique characteristics, part influenced by Venice Carnival mixed with cultural depictions of local folklore.  

Carnival is the most famous holiday in Brazil and has become an event of huge proportions. The country stops completely for almost a week and festivities are intense, day and night, mainly in coastal cities. The consumption of beer accounts for 80% of annual consumption and tourism receives 70% of annual visitors. The government distributes condoms and launches awareness campaigns at this time to prevent AIDS dissemination.



Norway (pronounced /ˈnɔrweɪ/  Norwegian: Norge (Bokmål), Noreg (Nynorsk) or Norga (North Sami)), officially the Kingdom of Norway, is a Nordic country in Northern Europe occupying the western portion of the Scandinavian Peninsula, as well as Jan Mayen and the Arctic archipelago of Svalbard.  Norway has a total area of 385,252 square kilometres (148,747 sq mi) and a population of about 4.8 million.  The majority of the country shares a border to the east with Sweden; its northernmost region is bordered by Finland to the south and Russia to the east; and Denmark lies south of its southern tip across the Skagerrak Strait. The capital city of Norway is Oslo. Norway’s extensive coastline, facing the North Atlantic Ocean and the Barents Sea, is home to its famous fjords.




For an extended period, the Norwegian art scene was dominated by artwork from Germany and Holland as well as by the influence of Copenhagen. It was in the 19th century that a truly Norwegian era began, first with portraits, later with even more impressive landscapes. Johan Christian Dahl (1788–1857), originally from the Dresden school, eventually returned to paint the landscapes of western Norway, defining Norwegian painting for the first time.  

Norway’s new-found independence from Denmark encouraged painters to develop their Norwegian identity, especially with landscape painting by artists such as Kitty Kielland, a female painter who studied under Gude; Harriet Backer, 1845–1932, another pioneer among female artists, influenced by impressionism. Frits Thaulow, an impressionist, was influenced by the art scene in Paris as was Christian Krohg, a realist painter, famous for his paintings of prostitutes.  

Of particular note is Edvard Munch, a symbolist/expressionist painter who became world famous for The Scream which is said to represent the anxiety of modern man.

Norwegian cuisine in its traditional form is based largely on the raw materials readily available in Norway and its mountains, wilderness and coast. It differs in many respects from its continental counterparts with a stronger focus on game and fish.

Modern Norwegian cuisine, although still strongly influenced by its traditional background, now bears the marks of globalization: Pastas, pizzas and the like are as common as meatballs and cod as staple foods, and urban restaurants sport the same selection you would expect to find in any western European city.  There are many kebab and pizza stores in Norway, mainly run by Kurdish immigrants.ørbrød-01.jpg

Kjøttkaker – meatballs: the Norwegian variety is simpler than the Swedish, and served in a brown sauce (sauce espagnol) rather than a cream-sauce. Potatoes, stewed peas or cabbage and carrots are served on the side. Many like to use a jam of lingonberries as a relish.

Svinekoteletter – pork chops: simply braised and served with potatoes and fried onions or whatever vegetables are available.

Svinestek – roasted pork: a typical Sunday dinner, served with pickled cabbage (a sweeter variety of the German sauerkraut), gravy, vegetables and potatoes.

All good cuts of meat are roasted, as in any cuisine. Side dishes vary with season and what goes with the meat. Roast leg of lamb is an Easter classic, roast beef is not very common and game is roasted for the bigger occasions.

Lapskaus – stew: resembles Irish stew, but mincemeat, sausages or indeed any meat except from fresh pork may go into the dish.

Fårikål – mutton stew: very simple preparation: cabbage and mutton is layered in a big pot along with black pepper, salt and some wheat flour to thicken the sauce, covered with water and simmered until the meat is very tender. Potatoes on the side.

Stekte pølser – fried sausages: fresh sausages are fried and served with vegetables, potatoes, peas and perhaps some gravy.




Beryl-The Eighth Stone

Beryl is colorless and impurities are what cause various colors ranging through colorless to the deepest blue-green, nearly all translucent.  Each color has a distinct name:

 Emerald – Green to dark green
Aquamarine – Light to dark blue, blue-green
Morganite – Pink to light purple
Golden Beryl -Golden yellow
Heliodor – Yellow, yellow-green, brown
Goshenite – Colorless to white
Red Beryl – Deep red (only comes from one locality in Utah)
Peach Beryl – Orange-pink
Green Beryl – Pale green

Emerald is the blue-green/green variety, a popular and quite expense stone nearly always flawed with impurities.  Oil is applied to the stone to enhance color and form, but disguise flaws.  This process should always be disclosed to the buyer as time deteriorates the oil and the flaws re-emerge.  Aquamarine is known as the blue to blue-green variety.  The color is lighter and also distinct from Emerald.

Morganite is a pink variety named after J.P.Morgan, the banker who is an collector.  The stone is light pink yet can be enhanced with heat.  Color ranges within the Morganite variety include from the lightest pink to an orange-pink.  Morganite may also be called Pink or Champagne Beryl.

Goshenite is colorless and its physical properties are identical to Emerald.  It is not used much as a gemstone but sometimes a green foil is used to coat the stone lending the appearance of an Emerald.

Red Beryl or Bixbite is the rarest gemstone in the world (see the blog regarding Bixbite).  A rich pink to blood colored Beryl which is very rare,  Only 60 pounds of dark red were said to have been mined from Utah, USA.  There are other mines but produce very little output and more of a strawberry red colored stone.

Golden Beryl or Heliodorite, produces a golden yellow color.  Heliodor and Golden Beryl are often confused with one another, as I confused them, collecting Golden Beryl from all over the world for Chrysolite.  Some of the Beryl within the eighth foundation of the painting is Golden Beryl, Heliodor and the other yellow Beryl.

Borrowed from: 

Properties: Beryl stones represent a group of minerals, which include aquamarine, emerald, golden or yellow beryl, heliodor and morganite, to name a few. Beryl assists its possessor in learning how to filter out distractions and unnecessary stimulation. Good for relieving stress, calming the mind. This stone works with the particular color in relation to each Chakra center. This stone is known to stimulate communication (blue), acceptance and healing (green), reawakens the love of married people (pink), supports spiritual growth (gold and white) and gives us strength and power (yellow).

Folk Remedies: Beryl has been used for centuries to help stomach, intestines, ulcers, nausea and eating disorders. It works with the mental body for exhaustion, depression and stimulates the mind, nervous system, spine and bones. Beneficial for elimination organs such as the kidneys, liver, and intestines. Helps strengthen the circulatory and pulmonary systems, making them more resistant to toxins and pollutants. Helpful to the eyes, throat and easing a stressed mental state. Beryl is often used as a sedative.

Feng Shui: Beryl stones are used in the Center area for harmony, balance and spiritual growth, in the North area for personal journey and in the Southwest area for relationships of any kind.

Suprisingly enough, before 1925 beryl was used only as a gemstone, but since then many important uses have been found for beryllium (e.g., in nuclear reactors, space vehicles, and X-ray tubes). No large deposits have been found, and most production is a by-product of the mining of feldspar and mica. Brazil is a major producer; others include Zimbabwe, South Africa, Namibia, and the U.S.


[Photo Women chatting on Victoria falls market]

Zimbabwe is named after Great Zimbabwe, the twelfth- to fifteenth-century stone-built capital of the Rozwi Shona dynasty. The name is thought to derive from dzimba dza mabwe (“great stone houses”) or dzimba waye (“esteemed houses”). Cultural and religious traditions among the Shona, Ndebele and smaller groups of Tonga, Shangaan and Venda have similarities in regard to marriage practices and the belief in supernatural ancestors. All those groups called on the support of the spirit world in the struggle for independence, which was achieved in 1980. European culture and values indelibly shaped the urban and rural landscapes, particularly in terms of the use of space, and the structure and practice of government. Black Zimbabweans have assimilated more white Zimbabwean culture than vice versa. In these distinct cultures, which generally are referred to as African and European, the most obvious differences are economic. While the white minority lost political power after Independence, it has retained a disproportionate share of economic resources.

Read more: Culture of Zimbabwe – traditional, history, people, traditions, women, beliefs, food, customs, family, social, marriage, men, life, population, religion, rituals, History and ethnic relations


The Second Congo War, also known as Africa’s World War and the Great War of Africa, began in August 1998 in the Democratic Republic of the Congo (formerly called Zaire), and officially ended in July 2003 when the Transitional Government of the Democratic Republic of the Congo took power (though hostilities continue to this day). The largest war in modern African history, it directly involved eight African nations, as well as about 25 armed groups.

By 2008 the war and its aftermath had killed 5.4 million people, mostly from disease and starvation, making the Second Congo War the deadliest conflict worldwide since World War II.   Millions more were displaced from their homes or sought asylum in neighboring countries.  Despite a formal end to the war in July 2003 and an agreement by the former belligerents to create a government of national unity, 1,000 people died daily in 2004 from easily preventable cases of malnutrition and disease.

Please don’t miss Peter Oborne’s magnificent piece on Zimbabwe in today’s Daily Mail.


Peter has covered the tragedy of that country with necessary relentlessness and courage. His great fear is that the rest of us are forgetting Zimbabwe:

The world’s attention has shifted away.

 Now, with the focus no longer on him, Mugabe is free to continue this unprecedented campaign of electoral cleansing.

For the past week, having slipped into Zimbabwe as a businessman, I have seen the relentless increase in intimidation from government forces.

I can report that every day it is reaching a new level of intensity, sweeping like a killer virus through the country.

Even by Mugabe’s standards, the scale and brutality is horrifying.

He is right. Our attention mustn’t wander until Mugabe and his thugs are gone.

Posted by Daniel Finkelstein

 What can you do to help?

This should get you started, but once you start never stop until this tyranny is over!  Profound inspiration exist in a world not so very far from your own.


Michel de Nostredame (14 December or 21 December 1503 – 2 July 1566), usually Latinised to Nostradamus, was a French apothecary and reputed seer who published collections of prophecies that have since become famous worldwide. He is best known for his book Les Propheties (“The Prophecies”), the first edition of which appeared in 1555. Since the publication of this book, which has rarely been out of print since his death, Nostradamus has attracted a following that, along with the popular press, credits him with predicting many major world events. The prophecies have in some cases been assimilated to the results of applying the alleged Bible code, as well as to other purported prophetic works.

Most academic sources maintain that the associations made between world events and Nostradamus’s quatrains are largely the result of misinterpretations or mistranslations (sometimes deliberate) or else are so tenuous as to render them useless as evidence of any genuine predictive power. Moreover, none of the sources listed offers any evidence that anyone has ever interpreted any of Nostradamus’s quatrains specifically enough to allow a clear identification of any event in advance.

Scrying (also called crystal gazing, crystal seeing, seeing, or peeping) is a magic practice that involves seeing things psychically in a medium, usually for purposes of obtaining spiritual visions and more rarely for purposes of divination or fortune-telling. The media used are most commonly reflective, translucent, or luminescent substances such as crystals, stones, glass, mirrors, water, fire, or smoke. Scrying has been used in many cultures as a means of divining the past, present, or future. Depending on the culture and practice, the visions that come when one stares into the media are thought to come from God, spirits, the psychic mind, the devil, or the subconscious.

Although scrying is most commonly done with a crystal ball, it may also be performed using any smooth surface, such as a bowl of liquid, a pond, or a crystal.

Scrying is actively used by many cultures and belief systems and is not limited to one tradition or ideology. As of 2009[update], the Ganzfeld experiment, a sensory deprivation experiment inspired by scrying, provides the best known evidence for psi abilities in the laboratory. Nevertheless, like other aspects of divination and parapsychology, scrying is not supported by mainstream science as a method of predicting the future or otherwise seeing events that are not physically observable.

For those of you with the big, beautiful “blood diamonds”, now that you have learned how to gaze into it, look once again and see…

 In March 1993 Carter made a trip to southern Sudan. The sound of soft, high-pitched whimpering near the village of Ayod attracted Carter to an emaciated Sudanese toddler. The girl had stopped to rest while struggling to a feeding center, whereupon a vulture had landed nearby. He said that he waited about 20 minutes, hoping that the vulture would spread its wings. It didn’t. Carter snapped the haunting photograph and chased the vulture away.

The photograph was sold to The New York Times where it appeared for the first time on March 26, 1993. Practically overnight hundreds of people contacted the newspaper to ask whether the child had survived, leading the newspaper to run a special editor’s note saying the girl had enough strength to walk away from the vulture, but that her ultimate fate was unknown.

On April 2, 1994 Nancy Buirski, a foreign New York Times picture editor, phoned Carter to inform him he had won the most coveted prize for photojournalism. Carter was awarded the Pulitzer Prize for Feature Photography on May 23, 1994 at Columbia University‘s Low Memorial Library.

On 27 July 1994 Carter drove to the Braamfonteinspruit river, near the Field and Study Centre, an area where he used to play as a child, and took his own life by taping one end of a hose to his pickup truck’s exhaust pipe and running the other end to the passenger-side window. He died of carbon monoxide poisoning at the age of 33. Portions of Carter’s suicide note read:

“I am depressed … without phone … money for rent … money for child support … money for debts … money!!! … I am haunted by the vivid memories of killings and corpses and anger and pain … of starving or wounded children, of trigger-happy madmen, often police, of killer executioners…I have gone to join Ken if I am that lucky.”


The Star Spangled Banner Lyrics
By Francis Scott Key 1814

Oh, say can you see by the dawn’s early light
What so proudly we hailed at the twilight’s last gleaming?
Whose broad stripes and bright stars thru the perilous fight,
O’er the ramparts we watched were so gallantly streaming?
And the rocket’s red glare, the bombs bursting in air,
Gave proof through the night that our flag was still there.
Oh, say does that star-spangled banner yet wave
O’er the land of the free and the home of the brave?

On the shore, dimly seen through the mists of the deep,
Where the foe’s haughty host in dread silence reposes,
What is that which the breeze, o’er the towering steep,
As it fitfully blows, half conceals, half discloses?
Now it catches the gleam of the morning’s first beam,
In full glory reflected now shines in the stream:
‘Tis the star-spangled banner! Oh long may it wave
O’er the land of the free and the home of the brave!

And where is that band who so vauntingly swore
That the havoc of war and the battle’s confusion,
A home and a country should leave us no more!
Their blood has washed out their foul footsteps’ pollution.
No refuge could save the hireling and slave
From the terror of flight, or the gloom of the grave:
And the star-spangled banner in triumph doth wave
O’er the land of the free and the home of the brave!

Oh! thus be it ever, when freemen shall stand
Between their loved home and the war’s desolation!
Blest with victory and peace, may the heav’n rescued land
Praise the Power that hath made and preserved us a nation.
Then conquer we must, when our cause it is just,
And this be our motto: “In God is our trust.”
And the star-spangled banner in triumph shall wave
O’er the land of the free and the home of the brave!

Flag crowd.jpg

What America was v.s What America has Become

The development of the Culture of the United States of America has been marked by a tension between two strong sources of inspiration: European ideals, especially British; and domestic originality.

American culture encompasses traditions, ideals, customs, beliefs, values, arts, and innovations developed both domestically and imported via British colonization and immigration. Prevalent ideas and ideals which evolved domestically such as important national holidays, uniquely American sports, proud military tradition, and innovations in the arts and entertainment give a strong sense of national pride among the population as a whole.

It includes both conservative and liberal elements, military and scientific competitiveness, political structures, risk taking and free expression, materialist and moral elements.

It also includes elements which evolved from Native Americans, and other ethnic subcultures; most prominently the culture of African American slave descendants and different cultures from Latin America. Many cultural elements, especially popular culture have been exported across the globe through modern mass media where American culture is sometimes resented.

Remember that cover photo of Barack Obama on Rolling Stone, the magazine that, uh, endorsed his candidacy for president? And remember that cover photo of Michelle Obama on Vogue, the magazine that has endorsed the First Lady’s look?  The Obamas made a little money for their girls’ new school, the private Sidwell Friends School in Washington — where tuition runs $28,442 in the lower grades and $29,442 in the upper grades — with some autographs for a school benefit the other night.

Will Smith at the World Premiere of "Hancock". Grauman's Chinese Theatre, Hollywood, CA. 06-30-08

1. Will Smith – $80 million
Johnny Depp – $72 million
Eddie Murphy – $55 million
Mike Myers – $55 million
Leonardo DiCaprio – $45 million
Bruce Willis – $41 million
Ben Stiller – $40 million
Nicolas Cage – $31 million
Will Ferrell – $31 million
Adam Sandler – $30 million


Richest man in the world, billionaire Warren Buffet

First place on the Forbes list: Stock exchange guru Warren Buffet (77). The American investor’s fortune has risen to 62 billion US dollars, making him the richest man in the world.

Somehow I just knew that searching Warren Buffet and Diamonds would show the truth of blood money and would bring me here:

A Message from Warren E. Buffett
Chairman, Berkshire Hathaway Inc.

What You Should Know About the Jewelry Business
 You don’t need to understand the economics of a generating plant in order to intelligently buy electricity. If your neighbor is an expert on that subject and you are a neophyte, your electric rates will be identical.

But jewelry purchases are different. What you pay for an item vs. what your neighbor pays for a comparable item can be, and often is, widely different. Understanding the economics of the business will tell you why.

To begin with, all jewelers turn their inventory very slowly, and that ties up a lot of capital. A once-a-year turn is par for the course. The reason is simple: People buy jewelry infrequently, and when they do, they are making both a major and very individual purchase. Therefore, they want to view a wide selection of pieces before zeroing in on a single item.

Given that their turnover is low, a jeweler must obtain a relatively wide profit margin on sales in order to achieve even a mediocre return on their investment. In this respect, the jewelry business is just the opposite of the grocery business, in which rapid turnover of inventory allows good returns on investment though profit margins are low.

In order to establish a selling price for their merchandise, a jeweler must add to the price they pay for that merchandise, both their operating costs and desired profit margin. Operating costs seldom run less than 40% of sales and often exceed that level. This fact requires most jewelers to price their merchandise at double its cost to them or even more. The math is simple: Jewelers charge $1 for merchandise that has cost them 50 cents. Then, from their gross profit of 50 cents they typically pay 40 cents for operating costs, which leaves 10 cents of pre-tax earnings for every $1 of sales. Taking into account the massive investment in inventory, the 10-cent profit is adequate but far from exciting.

At Borsheim’s the equation is far different from what I have just described. Because of our single location and the huge volume we generate, our operating expense ratio is usually around 20% of sales. As a percentage of sales, our rent costs alone are fully five points below those of our typical competitor. Therefore, we can, and do, price our goods far below the prices charged by other jewelers. In fact, if they priced to match us, they would operate at very substantial losses. Moreover, in a virtuous circle, our low prices generate ever increasing sales, further driving down our expense ratio, which allows us to reduce prices still more.

How much difference does our cost advantage make? It varies by competitor but, by my calculation, what costs you $1,000 at Borsheim’s will, on average, cost you about $1,350 elsewhere. This is called the “Borsheim’s Price”. There are very few instances where we are unable to offer you those great savings due to restrictions, but you will always know upfront if an item is non-discountable.

Of course, price means nothing unless you are sure of the quality of what you are getting. When products are branded, such as watches and chinaware are, comparisons are simple. But jewelry is usually a “blind” item – and that puts virtually all purchasers at the mercy of the seller.

I can remember well how helpless I used to feel in a Fifth Avenue or Rodeo Drive jewelry store, where the only thing I knew for sure was that the operator had extraordinarily high overhead – and that they had to cover it in their sales price. I was also wary of the “upstairs” solo operator who operated on consignment merchandise, since that would have cost them more than merchandise bought outright, and would necessarily have inflated their retail price. And, finally, I always worried about the quality of what I was getting I couldn’t tell the difference between an emerald or a diamond worth $10,000 and one whose value was $100,000. (I still can’t.)

My sense of helplessness led me to an obvious conclusion: “If you don’t know jewelry, know your jeweler.” For that reason, I made all of my jewelry purchases at Borsheim’s for many years before Berkshire Hathaway bought the company. I didn’t know stones, but I did know Ike Friedman, the retailing genius who had built the business from nothing into one of the nation’s largest independent jewelry stores. When I purchased Ike’s business, I did it without an audit but with full confidence that I was getting value received. And that’s just what I got – precisely as I had when I purchased a single piece of jewelry from him.

The main point of this letter is to tell you that you don’t have to live near Omaha to benefit from Borsheim’s. Our “shop-at-home” program brings Borsheim’s to our qualified customers. Simply contact Borsheim’s to describe what you’re looking for – to any degree of detail. We will assemble selections that best reflect your wishes and send them to you. Then, in the comfort of your own home or office, you can conveniently and leisurely select the item(s) you most prefer, or return the entire selection.

Our results from this “shop-at-home” program have been amazing. Customers have loved it and keep coming back for more. Each year, we send out several thousand packages, ranging in value from $100 to $500,000. Call us at 800-642-GIFT (4438) to learn how to qualify for Borsheim’s “shop-at-home” program.

At Borsheim’s the service will be exemplary, the price will be exceptional and the merchandise will always be what you are told that it is. You have my word.


Warren E. Buffett
Chairman of the Board

Oddly enough his “word” does not mention the countless lives lost for profit-his profit.  What is the amount paid to the people of Africa?  You see the sub-standard life and how the people live on the edge of death EVERYDAY.  Now that you have seen the truth, does this letter to you from the richest man in the world mean anything?

Key words:  neighbor, economics, respect, helpless, wary, worried, and most of all helplessness.  Subliminal use of conscience?  Do you think he saw what Kevin Carter saw and what we see now?

As “rich” as the man is, is as poor as the poorest man on earth.  Neither take with them that which is in their hand, they take that which is in their hearts and what they leave behind in the hearts of others.  The rich man will leave this earth with less than the poor man for he has not learned of life, only money and greed.  The poor man will leave this earth “rich” in its truest form for he has learned the humbleness of life.